- Featured
B2B Edition
Advanced B2B features for enterprise plans.Catalyst
NewCreate stunning, high-performing storefronts that captivate and convert.Feedonomics
Omnichannel feed and data transformation.Multi-Storefront
Manage multiple unique stores from one account.International
Grow your brand across the globe.
- Launch Services
Overview
Chart your path to success with specialized services.Implementation Project Management
Experts to ensure you launch on time and under budget.Solution Architecture
Seasoned advisors to help you best design your store.Data Migration & Optimization
Expertise on a clean and clear path to migrating your data.Enterprise Launch Package
Personal training on how to set up and launch your BigCommerce Store.
Professional Services Blog Series
Get to know our teams and how they support your success in this Q&A series.
The Global B2B Buyer Behavior Report
This in-depth report provides actionable strategies to help you sell more online.
Explore the
BigCommerce platform
Get a demo of our platform to see if we’re the right fit for your business.
Not ready for a demo? Start a free trial
Shopping in Instagram Stories Now Available for BigCommerce Customers
Tracey Wallace
Today, BigCommerce is proud to announce Shopping in Instagram Stories availability and support for all BigCommerce customers.
If you are a BigCommerce customer and already using Shopping on Instagram, you can now begin to use Shopping in Instagram Stories.
Example of a Shopping story on Instagram
Instagram Stories have seen rapid growth and consumption YoY, with consumers and brands of all sizes flocking to the feature, which allows users to tell a story through a collection of pictures and video posts.
An estimated 400M Instagrammers now use Instagram Stories daily, up from 250M in 2017.
Today, brands can also utilize Shopping in Instagram Stories – similar to Shopping in Instagram posts – by tagging products within stories to drive customers to your product pages.
Shopping on Instagram Stats & Effectiveness
Shopping on Instagram has generated a more than 2,000% increase in site traffic from Instagram for some brands, with many reporting an increase in conversion from the social media platform.
Example of a shopping post on Instagram
Shopping Instagram Stories gives brands even more organic opportunities to push traffic back to product landing pages.
This is crucial given Instagram Stories’ engagement rate and demographic.
Average complete rate for brand stories in 2018 is 72%, an 8% increase from Fall 2017.
63% of 16 to 34-year olds on Instagram watch Stories daily. Millennials, in particular, prefer Instagram Stories to Snapchat or Facebook.
How to Use Shopping in Instagram Stories
To begin using Shopping in Instagram Stories:
Login to or sign up for your BigCommerce Control Panel.
Navigate to Channel Manager.
Navigate to Facebook and sync your inventory to Facebook Shop. You can choose to have this visible or hidden on your Facebook brand page.
Once approved by Facebook, you will then be able to place product stickers for Shopping in Instagram Stories.
Check out these additional Facebook and Instagram sales opportunities:
