Chair King Backyard Store Serves Up a Custom Shopping Experience with BigCommerce

SOLUTION

Creating a customised checkout experience with BigCommerce.

In their search for an ecommerce platform, Chair King knew it needed a solution that could support the company’s unique business model and delivery process. As a large-scale furniture brand, Chair King offers white-glove delivery and more localised selling, which meant it needed a customisable checkout experience.

After evaluating a number of ecommerce platforms, including Shopify and WooCommerce, Chair King eventually landed on BigCommerce.

“What really made us pull the trigger on BigCommerce was the ability to customise,” said Brown.

With this customisability, Chair King was able to build a custom shipping calendar that appears at checkout, which allows customers to view available delivery dates. This way, customers can either select their preferred delivery date from the calendar or select in-store pickup at the Chair King warehouse in Houston.

Robust features to level up the customer experience.

“The most valuable aspect of the BigCommerce platform is its combination of robust features, scalability, and ease of customisation,” said Brown. “It has empowered us to adapt to changing market conditions and deliver an exceptional online shopping experience to our customers.”

With flexible product catalog management, robust SEO capabilities, responsive web design, and ease of third-party tool integration, Chair King has found the features and functionality to enhance its user experience.

“Overall, BigCommerce is a better user experience for our customers, and it's also a better user experience for the team that's supporting it,” said Brown. “It's definitely pushed us forward even within our space. I think we have one of the more updated websites for the niche market that we're in.”

In addition to native features and functionality, Chair King has also leveraged a number of apps and integrations to level up its ecommerce site. The team uses Papastheme to create the overall website look and feel, HubSpot for its CRM, and Limespot to drive engagement and conversion to the site’s product listing and product detail pages.

Most notably, Chair King uses Shogun as its content management system (CSM), which enables the team to manage all of its content on the homepage and secondary landing pages.

“It's easier to manage the content that way and time the content out, because we do a lot of different promotional activities,” explained Brown. “It allows us to have an easier time doing all of that."

Finding a trusted partner in BigCommerce.

Ultimately, a successful ecommerce launch isn’t just about having the right tools and technologies — it’s also about having the right support along the way.

Working with a BigCommerce Implementation Project Manager and Customer Success Manager, Chair King found a trusted partner to support its ecommerce migration and continued growth.

“Our dedicated Implementation Project Manager guided us through the implementation process and ensured a smooth launch,” said Brown. “Our Customer Success Manager addressed any post launch issues by getting them escalated and resolved quickly. She also has kept us up to date on what has been happening in the upcoming platform releases and roadmap.”