BigCommerce Gives GourmetFuel a Smorgasbord of Ecommerce Success

Solution

BigCommerce is all that’s needed

GourmetFuel took a look at Shopify and even considered trying to make WooCommerce work. But once the company discovered BigCommerce, the search for a new platform was soon over. “We didn't have to look too far once we found BigCommerce. The platform ticked all the boxes for us. And even better, it ticked a few boxes we didn't even know needed ticking,” Buckley said.

Rob found BigCommerce less complicated than other platforms and he was impressed the platform had a better support structure for improving uptime. “On BigCommerce, our platform downtime has gone from what could have been as high as 10%, down to less than 1%,” Buckley said.

The subscription service has become more efficient too, thanks to the development agency, Be A Part Of. The agency created the MINIBC app, which allows subscription purchases within GourmetFuel’s store.

"GourmetFuel initially came to us with the need to transform the way subscription programs were managed. They needed a solution that was more scalable to operate, while providing customers with the ability to build and manage subscriptions with a full view of their orders and ingredients. With this in mind, we worked with GourmetFuel to develop a FuelWizard, which would help to grow their custom meal subscription programs and customer base significantly,” said Be A Part Of Business Development Director Arman Iranpour.

Arman shared that the solution involved leveraging MINIBC Recurring Billing & Vaulting alongside a custom front-end application that Be A Part Of developed with many unique custom requirements. 

“These requirements include an assessment tool that considers the customer’s caloric requirements to build them a meal plan accordingly, as well as a fully-managed weekly program that allows customers to manage their subscriptions at the caloric and micronutrient level," Iranpour said.

The heavy lift of site and page development is left to agency developers. However, the GourmetFuel team can and does update content and upload new blog posts. “It's [BigCommerce] been very easy to use. It doesn't require much training and it's quite quick if we need to make any changes or add a new page,” said Buckley.

GourmetFuel configured its enterprise resource planning (ERP) tool, Odoo, to complement the BigCommerce front end and subscription management software. It manages all the website’s product information and assimilates all customer orders into streamlined production plans. Other features of the GourmetFuel ERP system include customer relationship management (CRM), automated marketing, billing, accounting, manufacturing, warehouse and inventory management. Integrations for Facebook, Instagram and Google Analytics are connected into the store as well. 

“And that's the simplicity of going from using nearly 70 different apps on WooCommerce to BigCommerce. BigCommerce is all we need,” Buckley said.